Increased Business Leads by 4X
4X Business Leads, Improved Google Ads CTR, and Cost Per Acquisition for an Emerging American Crowdsourcing Platform
Results in the Numbers
Results In The Numbers
Client introduction.
The challenge.
The client was running a PPC campaign to reach the people in need of help and generate online leads for their business(setting up help pages). But, the account cost per Lead (CPA, CPL) was higher than the expected cost of $25, hence the client was burning their budget on running the ads without the expected outcome. The company’s main goal was to reduce the budget spent without compromising the number of leads.
The Click Through Rate of the account was also low, at just around 2%, compared to market standards, and needed immediate attention.
Client introduction.
The challenge.
The client was running a PPC campaign to reach the people in need of help and generate online leads for their business(setting up help pages). But, the account cost per Lead (CPA, CPL) was higher than the expected cost of $25, hence the client was burning their budget on running the ads without the expected outcome. The company’s main goal was to reduce the budget spent without compromising the number of leads.
The Click Through Rate of the account was also low, at just around 2%, compared to market standards, and needed immediate attention.
The solution
- Analyzed and optimized their Google AdWords Account structure
- Looked into their current keywords, scrubbed and removed keywords for better relevancy
- Researched new, high intent keywords and themed them in the account
- Analyzed ad copies, re-written ads and created new converting ads to use in the account
- Analyzed the landing page and optimized it to make it more user friendly
- Analyzed competitors, their creatives, market share and accordingly optimized our account to grab more impression share
We have analyzed all the bits and pieces, optimized, monitored and managed the account to improve the performance.
The solution
Analyzed and optimized their Google AdWords Account structure
Looked into their current keywords, scrubbed and removed keywords for better relevancy
Researched new, high intent keywords and themed them in the account
Analyzed ad copies, re-written ads and created new converting ads to use in the account
Analyzed the landing page and optimized it to make it more user friendly
Analyzed competitors, their creatives, market share and accordingly optimized our account to grab more impression share
The results
- Immediately reduced the CPA in half from around $28 (before we started) to $14 (after we started)
- Business leads increased by 430%
- Google Ads account CTR increased from 2.14% to 11%
- Account CPC has been decreased up to 43%
- We decrease overall account CPA up to 37%
- The quality of leads has been improved
- While client's expected CPA was $25, we delivered leads around $17 all over the time
The results
Immediately reduced the CPA in half from around $28 (before we started) to $14 (after we started)
Business leads increased by 430%
Google Ads account CTR increased from 2.14% to 11%
Account CPC has been decreased up to 43%
We decrease overall account CPA up to 37%
The quality of leads has been improved
While client's expected CPA was $25, we delivered leads around $17 all over the time
Are you struggling with your PPC/Google Ads account performance and burning your marketing budget without satisfactory results?
Learn how we can help you!
Learn how we can help you!
Let's Outperform your Competition
- Work with a Former Google Employee
- No Limits On Work We Do For You To Deliver Results
- Managing $$ Millions in Ad Budget
- Responsive and Responsible Team
- Get A Dedicated Account Manager
- $250M+ Added to Law Firm's Revenues