2.5X Growth for Arizona PI Law Firm
Techifox Helped a Leading Arizona Personal Injury Law Firm Grow 2.5X and Cut Cost per Case Below $2,000
Results in the Numbers
Client – One of the Leading Personal Injury Law Firms in Arizona
Client introduction.
This mid-sized personal injury law firm based in Arizona had built a solid base, but their growth hit a ceiling. Despite willing to spending $100,000/month+ on paid ads, they weren’t signing enough qualified cases profitably to justify the investment.
They knew digital ads could deliver better results — but they needed a proven growth partner who truly understood the PI market dynamics and could help them SCALE their ad campaigns to sign more high-value cases profitably, not just spend more on ads. And, that’s where we stepped in.
The challenge.
- Rising cost per signed case, making campaigns unprofitable.
- Unreliable agency partner with poor lead tracking.
- Overdependence on generic keywords and stale ad copy.
- Landing pages that failed to convert high-intent prospects.
- Inability to SCALE spend without losing ROI.
The solution
Launched a fresh Google Ads account to eliminate historical baggage.
Deployed Local Services Ads (LSAs) to capture high-intent leads directly from Google’s top listings.
Created custom, high-converting landing pages designed specifically for personal injury cases.
Rewrote ad copy to connect emotionally and emphasize trust, results, and local authority.
Implemented advanced lead tracking using our proprietary Legal Lead Accelerator (LLA) framework — measuring not just leads, but signed cases.
Reviewed every call and form leads manually to understand the client intent and relevance and accordingly shifted strategies to sign more high-value cases.
Created a custom case tracking dashboard to understand what is driving the real results and what is just noise.
The solution
We did a thorough analysis of their business, the competition, what’s working and what not in their accounts.
Techifox rebuilt their marketing engine from the ground up:
- Launched a fresh Google Ads account to eliminate historical baggage.
- Deployed Local Services Ads (LSAs) to capture high-intent leads directly from Google’s top listings.
- Created custom, high-converting landing pages designed specifically for personal injury cases.
- Rewrote ad copy to connect emotionally and emphasize trust, results, and local authority.
- Implemented advanced lead tracking using our proprietary Legal Lead Accelerator (LLA) framework — measuring not just leads, but signed cases.
- Reviewed every call and form leads manually to understand the client intent and relevance and accordingly shifted strategies to sign more high-value cases.
- Created a custom case tracking dashboard to understand what is driving the real results and what is just noise.
This full-stack rebuild enabled real-time insights into lead quality, allowing us to optimize for actual high-value PI cases, not just clicks or form fills.
And then, we have consistently monitored and analyzed all the bits and pieces, optimized, and managed different PPC accounts to improve the overall performance for the firm.
The results
- 2.5X overall firm growth in signed cases and revenue.
- Ad budget scaled from $40K → $100K/month, profitably.
- 40–50 personal injury cases/month, sustained month after month.
- Cost per PI signed case below $2,000, consistently, beating target benchmarks and what competitors are paying.
- The firm opened a NEW, Larger Office to accommodate the increased case volume.
- Earned a spot on the Inc. 5000 list for fastest-growing firms in the region.
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Let's Outperform your Competition
- Work with a Former Google Employee
- No Limits On Work We Do For You To Deliver Results
- Managing $$ Millions in Ad Budget
- Responsive and Responsible Team
- Get A Dedicated Account Manager
- $250M+ Added to Law Firm's Revenues